It is well-known that CRM stands for customer relationship management. But far not all people know what it means. In fact, when the majority of people hear of CRM, they think of technology or software. But, you have to remember that everything starts with the customer and not one customer, but many of them.
Customers make your business grow larger, but still before each of those becomes a customer, they were potential customers who gave you some of their personal information like name, email...