Nintendo Wii offers something really different from Xbox 360 and PlayStation 3, which in reality are very powerful, but just a “normal” game consoles. And the Wii is a revolution, the first step towards to virtual reality. The main factor, conceived as the engine of sales – is a completely new type of control, a unique joypad, radically different concept of gameplay.

Developers told as about this idea long before the console release. At the various exhibitions, while Sony and Microsoft abused each other like a trooper, Nintendo “peacekeeping” implanted view that gaming industry is at an impasse, devoid of any original ideas, gasps from the monotony, and in general is on the verge of a. And it can be saved only with the original idea of “revolution”. And Nintendo is ready for it. As a “tool” – a new system “Revolution”, later renamed as Wii.

Where is the “novelty”? It is in new system of control. The philosophy is that gamers have nothing to wait in a chair and press the button bored. We must run, jump around the room, waving joypad in all sides and in every way to practice in the playing gym. That’s why Wii is equipped with a motion sensor, gyroscopes, and the joystick consists of two parts – the “nunchuck” and remote that is perfectly suit for the intended use. That is why, if the hero in the game should swing a sword, then you must swing your arm. Or, for example, you play in the box and you should not just to press the keys, you really should put a block, hit an imaginary enemy, and so on.

Fat boy’s daddy

Another point of Nintendo advertisement campaign – is a focus less on the “hardcore” audience but on the “casual”. It can be your grandmother, a neighbour, an ordinary housewife. Look for examples of commercials in the Internet that are swirling in the U.S. on TV, and you’ll immediately understand. The message is clear: “Wii – it’s simple; Wii – it is very fun; Wii – is good for health.”

Nintendo has a policy of ignoring competitors. That is mean, if every message (whether it is advertising, in public or in print) of Sony or Microsoft means “My enemy is ass,” Nintendo generally pretends that no other next-gen consoles do not exist. “We have a product of another kind that is fundamentally different from everything else that is represented on the market. What competitors can there be? We are first” – you can read between the lines.

About other, extreme ways of promoting, like the appearance of it in the series in South Park (where the impatient hero ask to freeze him until the Wii will be released) we’ll keep silent.

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